BA (Bachelor of Arts) – Global Marketing

//BA (Bachelor of Arts) – Global Marketing
BA (Bachelor of Arts) – Global Marketing2018-10-16T14:51:56+00:00

Objectifs de la formation

L’environnement commercial mondial est complexe; les entreprises doivent aujourd’hui affronter la mondialisation, surmonter les barrières culturelles et accepter parfois de prendre de gros risques sur certains marchés. Cette formation a pour objectif de donner aux étudiants les moyens de comprendre les défis du commerce international dans les domaines de la finance, du marketing et des ressources humaines et d’appréhender les questions stratégiques auxquelles doivent faire face les groupes internationaux.

Quel Profil

  • Diplômé(e)s de BTS, DUT, CPGE, L2 d’université – Soit l’équivalent de 120 ECTS.
  • Étudiant(e)s ayant un bon niveau d’anglais :
    650 au TOEIC minimum ou 13/20 à l’examen d’anglais du BTS ou DUT.

Débouchés professionnels et poursuites d’études

  • Poursuite en Master ou Grandes Écoles en France et à l’Étranger
  • Insertion professionnelle possible grâce aux compétences acquises

1er semestre

  • Developing Business skills
    The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study and provides them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.
  • Business Research Methods
    This module gives students the methods and a methodology for undertaking a piece of research in the business or management field.
  • International Business Strategy
    This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.
  • International Marketing Strategy
    Students are introduced to the various aspects of international marketing with the principal objective of developing the skills to identify, analyse and solve problems encountered in the development of international marketing strategies.

2ème semestre

  • Work-based Project
    We encourage all students to apply for workplace projects which are relevant to their studies and, if possible, match their career aspirations.
  • Advanced Marketing Strategy
    Drawing on strategic marketing concepts and theories underlying the development of plans and controls for longer-term strategic purposes, students will study the skills required to design, implement and administer a marketing strategy.
  • Marketing Communications
    This course aims to provide insights into how the media planning function works and students will learn how to produce communication campaigns that deliver business and marketing objectives.

To apply for this course, please fill out the application form underneath and send it with all the required documents via post to this address :

Lycée Albert de Mun
Inscription 2017-2018
Bachelor
2, rue d’Olivet
75007 Paris

DOWNLOAD APPLICATION FORM

If you live abroad please email communication@albertdemun.net
Feel free to contact Sahil on WhatsApp : 06 19 34 53 48